Organization Name:WUHAN JIYI NETWORK TECHNOLOGY CO., LTD.

Project introduction:

The challenge between improving the quality of traffic (managing the proportion of fraud traffic) to enable companies to efficiently monetize traffic and combating the hidden and profit-driven bot threat.

At present, the rate of enterprise bot management is low and it is difficult to counteract bot threat.In order to help enterprises to improve the effectiveness of traffic monetizing, GeeTest launched the New Bot Management solution in 2022, in which a new concept and product line were introduced to fight against bot threat - Bot Management 3 Shields.

1.Behavior verification :

GeeTest made a major upgrade to their flagship product GeeTest CAPTCHA. The new upgrade is called Adaptive CAPTCHA which is the 4th generation of GeeTest CAPTCHAs.  It ensures both ease of use and security in every step of the online customer journey. It has Adaptive security strategies with 7-layer dynamic security strategy changes with the patterns that bots attack and transforms to 4374 security strategies per defense cycle, increasing 3.714 times the cost of cyber attackers.

2.Identity verification :

Identity verification innovation uses a risk control invisible front architecture to ensures that there is a real person behind an online interaction. As cyber attackers use stolen credential information to back up automated bot attacks like scalping, it is necessary to verify each user's identity as long as online business owners want high-quality traffic.

3.Device verification

Cloud and group control platforms allow cybercriminals to use different devices for different attacks which helps them bypass device-based verification. Device fingerprinting or machine fingerprinting used to be an efficient way to identify users' devices by checking their IP, cookie, etc. However, with the help of cloud/group control platforms, the devices that attackers use can have unique information which is harder to detect.

GeeTest built a network on their device-based verification product. Instead of combining certain attributes of one device to identify it as a unique device, GeeTest took one more step, adopting the GCN algorithm to create a network of all devices they've detected, and in turn, to use the network to analyze new devices.

Above, every website or app needs traffic to generate sales or business growth, but it is not 'the more, the better. Both quantity and quality of traffic are important for a high-performing online business. High-quality traffic means a higher conversion rate and sales volume, while malicious bot traffic only wastes your ad bill and holds up the development of your business. Bad bot traffic keeps taking up internet traffic, and it is urgent for online businesses to identify high-quality traffic. GeeTest provides '3 Shields' for companies to boost their business by helping them identify good traffic and block bad traffic